Visual Merchandising

Posted in Marketing and Strategy Terms, Total Reads: 2511

Definition: Visual Merchandising

The process of designing retail floor plans and attractive in-store displays in order to catch the attention of buyers and boost sales is called visual merchandising.

The products or services are displayed in such a manner so that their features gets highlighted. Several elements of visual merchandising are as follows: lighting, colour, shelving, sensory branding, space, digital displays, in-store merchandising such as posters, stand-outs, brand stands, windows etc.

Several marketers advocate the theory of moments of truth. According to them, there are two moments of truth for a consumer. The First Moment of Truth (FMOT) is the one where a consumer sees a product and buys it. The Second Moment of Truth (SMOT) comes when a consumer actually uses the product. Visual Merchandising aims at capturing the FMOT so as to persuade a buyer into buying a particular product. In low involvement products like confectionaries, placement of products in a store and their visibility plays a huge part in their sales.


Hence, this concludes the definition of Visual Merchandising along with its overview.


Browse the definition and meaning of more terms similar to Visual Merchandising. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin