VRIN Barney - Meaning & Components

Published in Marketing and Strategy Terms by MBA Skool Team, Last Updated: August 16, 2021

What is VRIN Barney?

VRIN Barney which stands for “Valuable, Rare, Imperfectly Imitable and Non-substitutable covers identification of all the potential key resources. It helps to analyze whether these resources can fulfill VRIN criteria.

VRIN Components

There are main 4 components of VRIN:


It involves value creating strategies which can help one outperform its competitors or reduce its weakness by improving its effectiveness and increase in efficiencies.


It includes all resources which are rare and not be available to the competitor.

Imperfectly Imitable

It means that value of that particular resource would be governed by only one firm and others can’t duplicate the resource for its use. 


It means that the resources can’t be substituted by any other available resources.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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