Price Structure

Posted in Marketing and Strategy Terms, Total Reads: 6427

Definition: Price Structure

A pricing structure is an approach in products and services pricing which defines various prices, discounts, offers consistent with the organization goals and strategy. Price structure can affect how company grows and is perceived by the customers. It directly affects not only the bottom line but also makes the brand image and perception.

High price strategy with product quality can be a good example like Apple does. There are many pricing strategies that can be used to define the price structure.

Some of them are :

• Penetration pricing 

• Price skimming

• Competition Pricing 

• Product Line Pricing

• Bundle Pricing

• Psychological Pricing

• Premium Pricing

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