Factory Outlet

Posted in Marketing and Strategy Terms, Total Reads: 5146

Definition: Factory Outlet

A Factory Outlet is a manufacturer-owned store selling that firm's stock directly to the public. The stock can either be first-quality merchandise or discontinued, irregulars, cancelled orders at a very low price.

Recently these outlets have transformed into Shopping center that groups more retailers in one location and mega companies that own many labels sell via these Factory Outlets. The discounts can range anywhere from 25 % to 75 %.all the year round. The main advantages include

  • An opportunity to sell surplus stock direct to the public via a branded shop
  • Increase in market share and brand awareness

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