Problem Recognition

Published by MBA Skool Team, Last Updated: April 12, 2016

What is Problem Recognition?

Problem recognition results when a consumer recognizes a substantial difference between what is perceived as the actual  product and the product he/she wants to purchase, which directly impacts the decision making of the customer in the buying process. It is the first step in consumer decision making.


Examples: The problem recognition might be due to

  • A product being out of stock
  • Dissatisfaction
  • New needs/wants
  • Related products/purchases
  • Marketer induced problem recognition
  • New products


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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