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Egypt Air SWOT Analysis

Published in Airlines category by MBA Skool Team Last Updated: March 29, 2023Reading time:

Here is a detailed SWOT analysis of Egypt Air covering strengths, weaknesses, opportunities and threats.

Egypt Air Strengths

  1. It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world
  2. It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc
  3. It has the tag of being the first IOSA certified airline in Africa
  4. Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government
  5. Has presence in over 75 destinations across Middle-east and Africa

Above are the strengths in the SWOT Analysis of Egypt Air. The strengths of Egypt Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Egypt Air Weaknesses

  1. There is no financial backing from the government
  2. Complex business structure
  3. Limited brand awareness as compared to leading brands

These were the weaknesses in the Egypt Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Egypt Air Opportunities

  1. Egypt Air Training Centre includes the latest flight simulators in the Middle East and provides training program for various companies thus forming a source of ancillary income
  2. Expand its reach in the United States
  3. Better customer-focused services

Above we covered the opportunities in Egypt Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Egypt Air Threats

  1. Intense competition from LCCs
  2. Increasing aviation fuel cost
  3. Increasing labor cost and changing aviation policies

The threats in the SWOT Analysis of Egypt Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Egypt Air SWOT analysis.

Read Similar SWOT analysis

About Egypt Air

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Egypt Air Overview
Parent Company

Egypt Air Holding Company

Category

International

Sector

Airlines

Tagline/ Slogan

Enjoy the Sky

USP

First airline in the Middle East and Africa

Egypt Air STP
Segmentation

Business and Leisure travelers

Target Market

Upper middle class

Positioning

Safety and Security guaranteed


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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