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United Continental Holdings SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: November 21, 2023Read time:

Here is a detailed SWOT analysis of United Continental Holdings covering strengths, weaknesses, opportunities and threats.

United Continental Holdings Strengths

  1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines
  2. It is a very trusted brand
  3. It is the founding member of Star Alliance
  4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia
  5. Has an employee strength of over 85,000+

Above are the strengths in the SWOT Analysis of United Continental Holdings. The strengths of United Continental Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

United Continental Holdings Weaknesses

  1. Weakening financial performance is a concern
  2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft fueling are outsourced

These were the weaknesses in the United Continental Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

United Continental Holdings Opportunities

  1. Growing U.S airline industry, U.S. airline industry and global airline industry
  2. Increasing disposal income of people leading to increased demand for air travel
  3. Global penetration trying to tap global customers

Above we covered the opportunities in United Continental Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

United Continental Holdings Threats

  1. Competition from a number of Airlines targeting U.S market and Price discounting
  2. Increasing cost of Aviation fuel
  3. Strong union of employees may lead to strikes and flight cancelations

The threats in the SWOT Analysis of United Continental Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the United Continental Holdings SWOT analysis.

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About United Continental Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

United Continental Holdings Overview
Parent Company

United Continental Holdings, Inc





Tagline/ Slogan

Let's fly together; Work hard, fly right


Largest airline holding company in the world

United Continental Holdings STP

Business / Leisure travelers / Luxury seekers

Target Market

Upper middle class / HNIs


Premium airline with high quality of service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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