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Saturn Corporation SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: May 07, 2023Read time:

Here is a detailed SWOT analysis of Saturn Corporation covering strengths, weaknesses, opportunities and threats.

Saturn Corporation Strengths

  1. Was considered to have a good and compact design
  2. Winner of several automobile awards competing with the best cars in the industry
  3. S-Series had a Double 5-Star rating
  4. Model Expansion for Saturn
  5. Marketed itself as a "different kind of car company,"

Above are the strengths in the SWOT Analysis of Saturn Corporation. The strengths of Saturn Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Saturn Corporation Weaknesses

  1. Brand is weak in the international markets
  2. Saturn was closed for some time due to internal issues
  3. The production of the brand was halted

These were the weaknesses in the Saturn Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Saturn Corporation Opportunities

  1. Re-enter into international markets using GM’s name
  2. Can leverage the current distribution network

Above we covered the opportunities in Saturn Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Saturn Corporation Threats

  1. Basically from other SUVs
  2. Environmental policies of government
  3. Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers

The threats in the SWOT Analysis of Saturn Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Saturn Corporation SWOT analysis.

About Saturn Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Saturn Corporation Overview
Parent Company

Motors Liquidation Company; General Motors


Cars, SUVs



Tagline/ Slogan

Like Always. Like Never Before; Rethink; Passion for the Road


Ecomotive versions

Saturn Corporation STP

Cars, SUVs & Crossover Vehicles

Target Market

Motorsport enthusiasts, elite class


A very different car company with different models

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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