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Morgan Motor Company SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: January 25, 2024Read time:

Here is a detailed SWOT analysis of Morgan Motor Company covering strengths, weaknesses, opportunities and threats.

Morgan Motor Company Strengths

  1. Founded in 1910 thus is known well & has a heritage linked to it.
  2. It has been exploring newer markets like the U.S. & so on.
  3. They have presence in racing as well which has worked well for them.
  4. All cars are hand assembled which assures great quality
  5. Has brought together classic design & latest technology
  6. Strong presence in motorsports

Above are the strengths in the SWOT Analysis of Morgan Motor Company. The strengths of Morgan Motor Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Morgan Motor Company Weaknesses

  1. Still has failed to come up with an alternative fuel powered vehicle which will match its current cars
  2. Its appeal is limited to very small group of auto enthusiasts
  3. It is not a very large company thus will have difficulties scaling up in future globally

These were the weaknesses in the Morgan Motor Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Morgan Motor Company Opportunities

  1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
  2. Look at determining & producing the number which will not only be exclusive but also profitable
  3. They should also look at emerging markets as well

Above we covered the opportunities in Morgan Motor Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Morgan Motor Company Threats

  1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
  2. The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan
  3. People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

The threats in the SWOT Analysis of Morgan Motor Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Morgan Motor Company SWOT analysis.

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About Morgan Motor Company

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Morgan Motor Company Overview
Parent Company

Morgan Motor Company


Sports Cars



Tagline/ Slogan



Hand-made cars with Classic design with modern performance

Morgan Motor Company STP

Affluent who like racing & classic design

Target Market

Upper class rich individuals


Classic design & latest technlogy

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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