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MoneyGram SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: April 17, 2023Read time:

Here is a detailed SWOT analysis of MoneyGram covering strengths, weaknesses, opportunities and threats.

MoneyGram Strengths

  1. One of the largest provider of money transfers in the world
  2. Operates in more than 200 countries with a global network of about 3,50,000 agent offices
  3. In addition to financial services provided through third-party agents, MoneyGram owns and operates retail locations
  4. Geographically Diverse Businesses provide shield from external uncertainties
  5. Offers convenient services to consumers around the world through mobile and online channels
  6. Many decades of rich industry experience
  7. Global Expansion of Money Transfers
  8. High growth rate, High profitability and revenue
  9. Existing distribution and sales networks

Above are the strengths in the SWOT Analysis of MoneyGram. The strengths of MoneyGram looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MoneyGram Weaknesses

  1. Strong competition means limited margins and slow market share growth

These were the weaknesses in the MoneyGram SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MoneyGram Opportunities

  1. Money-transfer kiosk will provide billion dollars opportunity worldwide
  2. Growing demand especially from developing economies
  3. Growth rates and profitability
  4. Increasing Globalization

Above we covered the opportunities in MoneyGram SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MoneyGram Threats

  1. Entry of new players like Walmart recently did
  2. Presence of scams and frauds
  3. Any incidents like scams deteriorates the stocks drastically

The threats in the SWOT Analysis of MoneyGram are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MoneyGram SWOT analysis.

Read Similar SWOT analysis

About MoneyGram

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MoneyGram Overview
Parent Company

Moneygram International, Inc.


Global money transfer services


Banking & Financial Services

Tagline/ Slogan

Bringing you closer


Globally recognized and trusted brand offering innovative, reliable, and convenient money transfer services

MoneyGram STP

Everyone who is in the need of transferring money

Target Market

Working professionals, HNIs, Businessmen, Upper middle class community


To bring loved ones closer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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