MoneyGram SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of MoneyGram covering strengths, weaknesses, opportunities and threats.

MoneyGram Strengths

  1. One of the largest provider of money transfers in the world
  2. Operates in more than 200 countries with a global network of about 3,50,000 agent offices
  3. In addition to financial services provided through third-party agents, MoneyGram owns and operates retail locations
  4. Geographically Diverse Businesses provide shield from external uncertainties
  5. Offers convenient services to consumers around the world through mobile and online channels
  6. Many decades of rich industry experience
  7. Global Expansion of Money Transfers
  8. High growth rate, High profitability and revenue
  9. Existing distribution and sales networks

Above are the strengths in the SWOT Analysis of MoneyGram. The strengths of MoneyGram looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MoneyGram Weaknesses

  1. Strong competition means limited margins and slow market share growth

These were the weaknesses in the MoneyGram SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MoneyGram Opportunities

  1. Money-transfer kiosk will provide billion dollars opportunity worldwide
  2. Growing demand especially from developing economies
  3. Growth rates and profitability
  4. Increasing Globalization

Above we covered the opportunities in MoneyGram SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MoneyGram Threats

  1. Entry of new players like Walmart recently did
  2. Presence of scams and frauds
  3. Any incidents like scams deteriorates the stocks drastically

The threats in the SWOT Analysis of MoneyGram are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the MoneyGram SWOT analysis.

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About MoneyGram

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MoneyGram Overview
Parent Company

Moneygram International, Inc.

Category

Global money transfer services

Sector

Banking & Financial Services

Tagline/ Slogan

Bringing you closer

USP

Globally recognized and trusted brand offering innovative, reliable, and convenient money transfer services

MoneyGram STP
Segmentation

Everyone who is in the need of transferring money

Target Market

Working professionals, HNIs, Businessmen, Upper middle class community

Positioning

To bring loved ones closer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MoneyGram. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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