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Kasikornbank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Kasikornbank covering strengths, weaknesses, opportunities and threats.

Kasikornbank Strengths

  1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches
  2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
  3. Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
  4. Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury

Above are the strengths in the SWOT Analysis of Kasikornbank. The strengths of Kasikornbank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kasikornbank Weaknesses

  1. Volatile financial market puts pressure on profit margin
  2. Limited geographic presence: Absence in Europe, Australia, Latin America and other networks

These were the weaknesses in the Kasikornbank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kasikornbank Opportunities

  1. Organic growth through introduction of more financial instruments.
  2. Inorganic growth through mergers and partnerships.
  3. Emerging economy can help get bank get foreign investors.

Above we covered the opportunities in Kasikornbank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kasikornbank Threats

  1. Contagion effect due to ongoing Eurozone crisis.
  2. Prone to government and legal interventions.
  3. Intensifying competition from global players.

The threats in the SWOT Analysis of Kasikornbank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kasikornbank SWOT analysis.

Read Similar SWOT analysis

About Kasikornbank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kasikornbank Overview
Parent Company

Kasikornbank Public Company Limited




Banking & Financial Services

Tagline/ Slogan

Towards Service Excellence


Strive to develop organization and offer financial product initiatives plus excellent service

Kasikornbank STP

Individuals and enterprises

Target Market

Individuals and enterprises looking for retail banking


Bank specializing in consumer, commercial, and corporate banking services

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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