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ManuLife Financial SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 21, 2023Read time:

Here is a detailed SWOT analysis of ManuLife Financial covering strengths, weaknesses, opportunities and threats.

ManuLife Financial Strengths

  1. Largest life insurance company in the world when measure by market capitalization
  2. Worldwide sponsor of summer Olympics – positive brand associations
  3. Operations in Asia, Canada and the United States
  4. De centralized method of operations – local brands are effective and strong
  5. Strong brand image and market reputation

Above are the strengths in the SWOT Analysis of ManuLife Financial. The strengths of ManuLife Financial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ManuLife Financial Weaknesses

  1. Use of different brands in different countries is a lost opportunity for worldwide branding exercises
  2. Operations are concentrated in Canda – neglecting of Asian markets and developing countries
  3. Limited online presence

These were the weaknesses in the ManuLife Financial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ManuLife Financial Opportunities

  1. Geographical expansion – Europe market can be penetrated
  2. Market penetration in Asian growth markets
  3. Increased customer service, performance , client satisfaction

Above we covered the opportunities in ManuLife Financial SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ManuLife Financial Threats

  1. Issues of bad debt and risky investments
  2. Financial services industry are plagued by cases of fraud
  3. Financial services industry are hugely dependent on economic cycles and government regulations

The threats in the SWOT Analysis of ManuLife Financial are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ManuLife Financial SWOT analysis.

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About ManuLife Financial

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ManuLife Financial Overview
Parent Company

ManuLife Financial Corporation




Banking & Financial Services

Tagline/ Slogan

For your future


Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions

ManuLife Financial STP

Insurance and financial services provider

Target Market

Group life and health insurance, reinsurance solutions, casualty retrocession


Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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