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  3. Sanlam SWOT Analysis

Sanlam SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: February 13, 2024Read time:

Here is a detailed SWOT analysis of Sanlam covering strengths, weaknesses, opportunities and threats.

Sanlam Strengths

  1. Leading financial services group with offices throughout South Africa with business interests in India, USA and Australia
  2. Actively involved in CSI programmes with a focus in theareas of education, HIV/Aids, economic development and social development
  3. Strong heritage and depth of experience across many financial streams
  4. strong operating performance, diversified revenue streams, a strong and resilient capital base and a diversified and established business position in SA.

Above are the strengths in the SWOT Analysis of Sanlam. The strengths of Sanlam looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sanlam Weaknesses

  1. Weak presence outside of Africa – Not a recognized brand
  2. Increase operational costs and diverted management attention

These were the weaknesses in the Sanlam SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sanlam Opportunities

  1. Wide product portfolio to mitigate the risk of bad investments in a particular category
  2. growth in new business volumes, maintenance of the new life business margin at the current level
  3. maintenance of capitalisation at strong levels and an improvement in economic conditions
  4. Focus on emerging African economies

Above we covered the opportunities in Sanlam SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sanlam Threats

  1. Credit ratings are dependent on economic scenario
  2. Limited control over Government actions and interventions
  3. Trying to achieve the right sync between local operations and policies with international operations and policies

The threats in the SWOT Analysis of Sanlam are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sanlam SWOT analysis.

About Sanlam

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sanlam Overview
Parent Company





Banking & Financial Services

Tagline/ Slogan

Thinking Ahead


to be the leader in client-centric wealth creation and protection

Sanlam STP

Individual and institutional clients

Target Market

Individual, group and short-term insurance, personal financial services such as estate planning, trusts, home and personal loans, savings and linked products, investment, asset management, property asset management, stockbroking, risk management and capital market activities


One-stop financial services group, offering our clients a journey for life for their financial needs.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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