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  3. Legal and General Group SWOT Analysis

Legal and General Group SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team Last Updated: October 24, 2023Reading time:

Here is a detailed SWOT analysis of Legal and General Group covering strengths, weaknesses, opportunities and threats.

Legal and General Group Strengths

  1. Strong market position in the UK financial services industry
  2. Multi-channel distribution capabilities increasing market penetration and enhances revenues
  3. Comprehensive product portfolio insulating business risk
  4. Customer base of around 7 million

Above are the strengths in the SWOT Analysis of Legal and General Group. The strengths of Legal and General Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Legal and General Group Weaknesses

  1. Revenue susceptible to investment market volatility
  2. High concentration on the UK market increasing business risk
  3. Competitive industry – Need to continuously stay ahead of competitor offerings

These were the weaknesses in the Legal and General Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Legal and General Group Opportunities

  1. Expansion of business protection insurance likely to increase revenues
  2. Positive outlook of asset management industry
  3. Opportunities in growing Asia-Pacific insurance market

Above we covered the opportunities in Legal and General Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Legal and General Group Threats

  1. Delay in Solvency II implementation could double compliance costs
  2. Insurance frauds likely to increase claim losses
  3. Weak outlook for equity markets could put pressure on industry capital position

The threats in the SWOT Analysis of Legal and General Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Legal and General Group SWOT analysis.

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About Legal and General Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Legal and General Group Overview
Parent Company

Legal and general group


Health care


Banking & Financial Services

Tagline/ Slogan

Every day matters


We are helping you plan and build your future

Legal and General Group STP

Financial services

Target Market

Investment management, risk, savings, international, and group capital and financing


The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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