China Life Insurance SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of China Life Insurance covering strengths, weaknesses, opportunities and threats.

China Life Insurance Strengths

  1. The leading player in the Chinese life market, accounting for about one-third of the premiums written
  2. Scale economies, as one of the world's largest life insurers by most measures
  3. Extremely strong brand, Capital strength and access to funding through global markets
  4. Ultimately, the backing of the government, which still holds over two-thirds of the company

Above are the strengths in the SWOT Analysis of China Life Insurance. The strengths of China Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

China Life Insurance Weaknesses

  1. Lack of growth. China Life has been ceding market share to rivals over recent years
  2. Falling profitability. This is substantially because of dismal investment markets.
  3. Scale dis-economies. Few financial services organisations in the world are as large and as complex as China Life

These were the weaknesses in the China Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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China Life Insurance Opportunities

  1. Expansion of non-life insurance
  2. Further development of accident (especially) and health insurance
  3. Further development of the various distribution channels

Above we covered the opportunities in China Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.

China Life Insurance Threats

  1. Continued erosion of market share.
  2. Volatile financial markets and low interest rates.
  3. Increased competition from banks (deposits and other products that they might distribute)

The threats in the SWOT Analysis of China Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the China Life Insurance SWOT analysis.

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About China Life Insurance

The table below gives the brand overview along with its target market, segmentation, positioning & USP

China Life Insurance Overview
Parent Company

China Life Insurance

Category

Health care

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

World-class life insurance company with strong capitalization, advanced corporate governance, a well-established management system, stringent internal controls, leading technology, a first-class team, superior service, an outstanding brand and a harmonious mode of development.

China Life Insurance STP
Segmentation

Health care services

Target Market

Individual and institutional , Personal and corporate

Positioning

the leading provider of individual and group life insurance, annuity and accident & health insurance in China


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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