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KeyBank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: February 08, 2024Read time:

Here is a detailed SWOT analysis of KeyBank covering strengths, weaknesses, opportunities and threats.

KeyBank Strengths

  1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion
  2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S.
  3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength.
  4. Improving asset quality

Above are the strengths in the SWOT Analysis of KeyBank. The strengths of KeyBank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KeyBank Weaknesses

  1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency
  2. Weak loan performance affecting revenue visibility

These were the weaknesses in the KeyBank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KeyBank Opportunities

  1. The US commercial banking sector expansion provides scope for profitable growth
  2. KeyCorp has taken several organic and inorganic initiatives in the recent past that are likely to turnout beneficial for the organization.
  3. KeyCorp has invested significant resources on technology to improve its operating performance, this Investment in technology likely to improve operating efficiencies

Above we covered the opportunities in KeyBank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KeyBank Threats

  1. Increasing regulatory challenges- Financial institutions in the US and other regions have been facing increasing regulatory challenges.
  2. Weakening outlook for global economic growth
  3. The US economy remains vulnerable as the economic recovery is slow

The threats in the SWOT Analysis of KeyBank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the KeyBank SWOT analysis.

About KeyBank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KeyBank Overview
Parent Company



Regional Banks


Banking & Financial Services

Tagline/ Slogan

Key, For a New America


One of the USA's largest diversified financial services organization

KeyBank STP

Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Market

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses


Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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