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TCL Corporation SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: November 02, 2023Read time:

Here is a detailed SWOT analysis of TCL Corporation covering strengths, weaknesses, opportunities and threats.

TCL Corporation Strengths

  1. Huge size of company with over 50,000 employees
  2. Strong marketing channels
  3. Global presence in over 40 countries and
  4. Diverse market offerings like Television sets, video cameras, mobile phones
  5. High margins at low prices
  6. Highly unified work force

Above are the strengths in the SWOT Analysis of TCL Corporation. The strengths of TCL Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TCL Corporation Weaknesses

  1. Global operations are lesser compared to industry big players
  2. Limited brand awareness
  3. Endures a low sales cycle

These were the weaknesses in the TCL Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TCL Corporation Opportunities

  1. Brand awareness drive to increase visibility
  2. Improving the quality of offerings
  3. Capitalizing on increasing mobile subscriber base

Above we covered the opportunities in TCL Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TCL Corporation Threats

  1. Increase of new entrants
  2. Highly consolidated industry
  3. There is a risk of market saturation

The threats in the SWOT Analysis of TCL Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TCL Corporation SWOT analysis.

About TCL Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TCL Corporation Overview
Parent Company

TCL Corporation


Home Appliances/Communication Equipment


Consumer Electronics

Tagline/ Slogan

The creative life


Delivers innovative products at competitive prices

TCL Corporation STP

Multimedia, Communication, Optoelectronics Technology and Home Appliances,

Target Market

Consumer electronics, Home appliances


A respected global leading enterprise that offers customers only the most innovative and creative products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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