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Enbridge SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: April 17, 2023Read time:

Here is a detailed SWOT analysis of Enbridge covering strengths, weaknesses, opportunities and threats.

Enbridge Strengths

  1. It has longest crude oil and liquid pipeline system in the world
  2.  It is also a major company in liquid marketing and energy projects
  3.  Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy.
  4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation
  5. Has an employee base of 6,000 people
  6. Recognised as one of the best places to work, greenest employees

Above are the strengths in the SWOT Analysis of Enbridge. The strengths of Enbridge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Enbridge Weaknesses

  1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources
  2. Spill and environmental violations have affected brand image

These were the weaknesses in the Enbridge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Enbridge Opportunities

  1. Huge pipeline expansion projects in Canada and US
  2. Increasing natural gas market globally
  3. More oil well discoveries
  4.  Additional funding secured for linking Canadian oil to eastern markets
  5. More emphasis for renewable energy worldwide

Above we covered the opportunities in Enbridge SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Enbridge Threats

  1. Government regulations pressurizing operations
  2. Wastage caused by spilling in antiquated pipelines
  3. Protests from land owners living in proximity of pipelines

The threats in the SWOT Analysis of Enbridge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Enbridge SWOT analysis.

About Enbridge

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Enbridge Overview
Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Where Energy meets People


World's longest crude oil and liquid transportation system

Enbridge STP

Corporate, countries looking to fulfill energy services needs

Target Market

Companies looking for setting up energy transportation system


Provider of  oil transportation  solutions to companies operating in tar sands

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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