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FeviStick SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 28, 2023Read time:

Here is a detailed SWOT analysis of FeviStick covering strengths, weaknesses, opportunities and threats.

FeviStick Strengths

  1. First brand to come up with the glue stick product in India, which completely revolutionized the Indian glue industry.
  2. Market leader in glue sticks with a dominant market share.
  3. Very user-friendly and economical.
  4. The brand recall of the prefix “Fevi”, did the trick again for FeviStick and was an instant hit when it came into the market.
  5. The advertisements are witty and appealing.

Above are the strengths in the SWOT Analysis of FeviStick. The strengths of FeviStick looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

FeviStick Weaknesses

  1. There is low market penetration in international markets.
  2. Similar products or fake imitations affects brand and sales

These were the weaknesses in the FeviStick SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

FeviStick Opportunities

  1. Tie-ups with Korean and Chinese manufacturers to product the glue, giving the brand a global presence.
  2. Competitions and contests for students organized at school and junior college levels is gaining popularity.

Above we covered the opportunities in FeviStick SWOT Analysis. The opportunities for any brand can include prospects of future growth.

FeviStick Threats

  1. Brand loyalty among customers is very less and competition takes advantage of this fact to introduce cost-effective products.
  2. Advertisements are not to be seen recently and promotion has taken a backseat.
  3. Glue market is in threat by the paper stickers and the pins industry.

The threats in the SWOT Analysis of FeviStick are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the FeviStick SWOT analysis.

About FeviStick

The table below gives the brand overview along with its target market, segmentation, positioning & USP

FeviStick Overview
Parent Company

Pidilite Industries Ltd.





Tagline/ Slogan

No Chip Chip. No JhikJhik.


Market leader in glue sticks in India

FeviStick STP

Customers looking for value-for-money and user-friendly products which makes their work easy.

Target Market

Households, stationers, retailers, students, offices, etc.


Super Glue Stick.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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