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Vicco Turmeric Skin Cream SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 12, 2023Read time:

Here is a detailed SWOT analysis of Vicco Turmeric Skin Cream covering strengths, weaknesses, opportunities and threats.

Vicco Turmeric Skin Cream Strengths

  1.  Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle
  2. Totally Ayurvedic enriched with natural do-good ingredients
  3. A multipurpose cream that not only protects skin from damage through pimples etc but also revitalizes the skin
  4. Good availability and distribution due to strong parent brand
  5. Strong legacy of the brand makes it very popular amongst the consumers

Above are the strengths in the SWOT Analysis of Vicco Turmeric Skin Cream. The strengths of Vicco Turmeric Skin Cream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vicco Turmeric Skin Cream Weaknesses

  1. No new advertisements for the product, the effect of old ads have faded away by now
  2. It is comparatively high priced and not many SKUs at different price points are available
  3. The antiseptic proposition is alone not sufficient to compete in mass market skin care category

These were the weaknesses in the Vicco Turmeric Skin Cream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vicco Turmeric Skin Cream Opportunities

  1. Introduce brand extensions to occupy more shelf spaces and increased visibility
  2. Start fresh advertisements with the same jingle to establish its position back into consumer minds
  3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Above we covered the opportunities in Vicco Turmeric Skin Cream SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vicco Turmeric Skin Cream Threats

  1. Intense competition leading to frequent value for money deals & discounts
  2. Distribution problems due to the cluttered segment & scattered market
  3. Spurious look-alike brands

The threats in the SWOT Analysis of Vicco Turmeric Skin Cream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vicco Turmeric Skin Cream SWOT analysis.

About Vicco Turmeric Skin Cream

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vicco Turmeric Skin Cream Overview
Parent Company



Personal care- Skin care



Tagline/ Slogan

Twacha ki raksha kare vicco turmeric Ayurvedic cream


Combined goodness of Turmeric which protects from UV rays and sandalwood oil which provides coolness

Vicco Turmeric Skin Cream STP

Herbal skin cream

Target Market

Entire middle class family


Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance that mere cosmetics can't hold a light to

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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