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Morisons Baby Dreams SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 27, 2024Read time:

Here is a detailed SWOT analysis of Morisons Baby Dreams covering strengths, weaknesses, opportunities and threats.

Morisons Baby Dreams Strengths

  1. A Large variety of products catering to all baby needs
  2. Quality product and good pricing
  3. Developed mascots (Luv and Khushi) to spread to message
  4. Company's reputation and excellent distribution
  5. Product range includes feeders and accessories

Above are the strengths in the SWOT Analysis of Morisons Baby Dreams. The strengths of Morisons Baby Dreams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Morisons Baby Dreams Weaknesses

  1. Limited branding and advertising as compared to a few other brands in the same segment
  2. Global penetration is Limited

These were the weaknesses in the Morisons Baby Dreams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Morisons Baby Dreams Opportunities

  1. Untapped geographical regions
  2. Increasing average income to afford these products

Above we covered the opportunities in Morisons Baby Dreams SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Morisons Baby Dreams Threats

  1. Better distribution network of existing competitors.
  2. government policy to advertise some categoryproducts

The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Morisons Baby Dreams SWOT analysis.

Read Similar SWOT analysis

About Morisons Baby Dreams

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Morisons Baby Dreams Overview
Parent Company

JL Morison


Personal Care Brands



Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums


Quality products for all baby needs

Morisons Baby Dreams STP

Child products

Target Market

Parents of infants from upper- middle class urban areas


Caring for your baby from the moment your baby is born

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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