Morisons Baby Dreams SWOT Analysis

Published in FMCG category by MBA Skool Team, Last Updated: April 20, 2020

Here is a detailed SWOT analysis of Morisons Baby Dreams covering strengths, weaknesses, opportunities and threats.

Morisons Baby Dreams Strengths

  1. A Large variety of products catering to all baby needs
  2. Quality product and good pricing
  3. Developed mascots (Luv and Khushi) to spread to message
  4. Company's reputation and excellent distribution
  5. Product range includes feeders and accessories

Above are the strengths in the SWOT Analysis of Morisons Baby Dreams. The strengths of Morisons Baby Dreams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Morisons Baby Dreams Weaknesses

  1. Limited branding and advertising as compared to a few other brands in the same segment
  2. Global penetration is Limited

These were the weaknesses in the Morisons Baby Dreams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Morisons Baby Dreams Opportunities

  1. Untapped geographical regions
  2. Increasing average income to afford these products

Above we covered the opportunities in Morisons Baby Dreams SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Morisons Baby Dreams Threats

  1. Better distribution network of existing competitors.
  2. government policy to advertise some categoryproducts

The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Morisons Baby Dreams SWOT analysis.

Continue reading more about the brand/company.

About Morisons Baby Dreams

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Morisons Baby Dreams Overview
Parent Company

JL Morison

Category

Personal Care Brands

Sector

FMCG

Tagline/ Slogan

Growing up with Luv and Khushi; Choice of smart mums

USP

Quality products for all baby needs

Morisons Baby Dreams STP
Segmentation

Child products

Target Market

Parents of infants from upper- middle class urban areas

Positioning

Caring for your baby from the moment your baby is born


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Morisons Baby Dreams. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin