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Rejoice SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: July 10, 2023Read time:

Here is a detailed SWOT analysis of Rejoice covering strengths, weaknesses, opportunities and threats.

Rejoice Strengths

  1. Has a patented microsilicone conditioning technology gives it an advantage over others
  2. Aggressive launch with heavy advertising and strong distribution
  3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
  4. One of the leading brand of P&G  in Asia

Above are the strengths in the SWOT Analysis of Rejoice. The strengths of Rejoice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rejoice Weaknesses

  1. Low demand
  2. Did not click at the national level
  3. Not one of P&G’s focus brands

These were the weaknesses in the Rejoice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rejoice Opportunities

  1. Middle class product with unique and required benefits
  2. Combined shampoo and conditioner requirement is high in today’s market
  3. Increase distribution network in tier3 and tier4 cities

Above we covered the opportunities in Rejoice SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rejoice Threats

  1. Strong competition with every brand adding innovations in its products
  2. Lesser market share compared to HLL’s clinic plus
  3. Aggresive advertising and price wars with competitors

The threats in the SWOT Analysis of Rejoice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rejoice SWOT analysis.

About Rejoice

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rejoice Overview
Parent Company

Procter and Gamble


Personal Care brands- Haircare



Tagline/ Slogan

Baloon ke har uljhan se suljhan, naya Rejoice shampoo


Meets the need of smooth tangleless hair not met by ordinary shampoos

Rejoice STP

Middle class Indian consumers with unique needs

Target Market

Working women, college going girls, teenagers


Provides  smooth, detangled and easy to comb hair

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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