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Nycil SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: December 05, 2023Read time:

Here is a detailed SWOT analysis of Nycil covering strengths, weaknesses, opportunities and threats.

Nycil Strengths

  1. Market leader in its category in India
  2. Good advertising and visibility through ads
  3. Many variants and SKUs help reach wider consumer base
  4. Good product quality and packaging

Above are the strengths in the SWOT Analysis of Nycil. The strengths of Nycil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nycil Weaknesses

  1. A seasonal product, hence sales goes down significantly during winters
  2. The brand has limited global and rural penetration

These were the weaknesses in the Nycil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nycil Opportunities

  1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
  2. Explore the untapped rural market

Above we covered the opportunities in Nycil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nycil Threats

  1. Increasing competition as many companies trying to enter into this segment
  2. Cheap imitation products

The threats in the SWOT Analysis of Nycil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nycil SWOT analysis.

Read Similar SWOT analysis

About Nycil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nycil Overview
Parent Company



Prickly heat powder



Tagline/ Slogan

India ka no. 1 ghamorinaashak powder


Provides a cooling effect removing irritation

Nycil STP

Prickly heat talc powder for summers

Target Market

Urban middle class individuals


As a prickly heat powder which provides a cooling effect removing irritation

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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