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Reese's SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 17, 2023Read time:

Here is a detailed SWOT analysis of Reese's covering strengths, weaknesses, opportunities and threats.

Reese's Strengths

  1. Market leadership among all confectioneries as most favourite peanut butter cup
  2. Bestselling confection brand with strong retail sales in the US
  3. Innovative marketing strategies
  4. Successful ad campaigns
  5. Large number of offerings
  6. Strong backing of the parent company means good distribution and visibility

Above are the strengths in the SWOT Analysis of Reese's. The strengths of Reese's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Reese's Weaknesses

  1. Not a very popular brand name globally
  2. Competition means low switching cost

These were the weaknesses in the Reese's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Reese's Opportunities

  1. Expand product offering to more flavours
  2. Expand business in Europe and Asia
  3. Variety of products can further help boost the brand

Above we covered the opportunities in Reese's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Reese's Threats

  1. Food authority rules and stringent quality tests
  2. Fluctuating cost of chocolate and peanut butter in agri commodity market

The threats in the SWOT Analysis of Reese's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Reese's SWOT analysis.

About Reese's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Reese's Overview
Parent Company

The Hershey Company




Food & Beverages

Tagline/ Slogan

Reese's ...perfect


Pioneer of peanut butter cup

Reese's STP

Peanut butter confectionery

Target Market

Young generation, teens and children


The best and nutritious peanut butter cups

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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