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Texas Roadhouse SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 07, 2023Read time:

Here is a detailed SWOT analysis of Texas Roadhouse covering strengths, weaknesses, opportunities and threats.

Texas Roadhouse Strengths

  1. Present in 450+ locations across many states of USA and Middle East
  2. Going strong since its inception in 1993 
  3. Strong revenues and financial position
  4. Regular contests of burger eating and hotdog eating engaging customers
  5. Line dancers are an attractive form of entertainment
  6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood.

Above are the strengths in the SWOT Analysis of Texas Roadhouse. The strengths of Texas Roadhouse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Texas Roadhouse Weaknesses

  1. Limited presence globally as compared to international food chains
  2. Cases of poor crisis management have hurt the brand a few occasions.

These were the weaknesses in the Texas Roadhouse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Texas Roadhouse Opportunities

  1. International expansion to boost business 
  2. Acquisition of smaller joints can increase market share
  3. Expansion into emerging markets

Above we covered the opportunities in Texas Roadhouse SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Texas Roadhouse Threats

  1. Changes in tastes of customers
  2. Lots of options available in the segment
  3. Increasing tax rates

The threats in the SWOT Analysis of Texas Roadhouse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Texas Roadhouse SWOT analysis.

About Texas Roadhouse

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Texas Roadhouse Overview
Parent Company

Texas Roadhouse




Food & Beverages

Tagline/ Slogan

Legendary Food, Legendary Service


We handcraft everything we serve

Texas Roadhouse STP

Western themed restaurants

Target Market

Higher and above middle income group families


Legendary experience for people of all ages

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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