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Meiji Holdings SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 18, 2023Read time:

Here is a detailed SWOT analysis of Meiji Holdings covering strengths, weaknesses, opportunities and threats.

Meiji Holdings Strengths

  1. Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry
  2. Pharmaceuticals business realizes high quality, a stable supply, and low-cost operations by optimal use of domestic and overseas production sites
  3. Pharmaceuticals business maintains a solid position as Japan’s leading company in rice blast preventatives and insecticides field and livestock and fishery fields in the agricultural chemicals and veterinary drugs area
  4. Foods segment features technology and infrastructure enabling the use of virtually all types of distribution channels and distribution temperatures to market a wide range of products

Above are the strengths in the SWOT Analysis of Meiji Holdings. The strengths of Meiji Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Meiji Holdings Weaknesses

  1. Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment
  2. High fixed costs in Confectionery business
  3. Low sales of livestock drugs and fishery veterinary drugs
  4. Limited global penetration and awareness compared to global players

These were the weaknesses in the Meiji Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Meiji Holdings Opportunities

  1. Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries
  2. Embarking upon forward-looking strategic investment and endeavor to improve profitability
  3. Utilizing knowledge, expertise, and technology to enhance product portfolio of powerful brands even further

Above we covered the opportunities in Meiji Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Meiji Holdings Threats

  1. Japan being an earthquake prone region
  2. Impacts from the increasing economic uncertainty in the United States which may cause the global economy to slow down at a higher rate than expected
  3. Impact of foreign exchange fluctuations

The threats in the SWOT Analysis of Meiji Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Meiji Holdings SWOT analysis.

About Meiji Holdings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Meiji Holdings Overview
Parent Company

Meiji Seika Kaisha Ltd & Meiji Dairies Corporation


Food Processing


Food & Beverages

Tagline/ Slogan

Tastiness, Enjoyment, Health and Reassurance


Committing to customer-based ideas and behaviors while providing safe and reassuring high-quality products

Meiji Holdings STP

Business segments: Confectionery, Dairy, Healthcare & Nutritionals, Pharmaceuticals, Agricultural Chemicals & Veterinary Drugs

Target Market

Households, chefs & restaurants, farmers, doctors, chemists


Working to widen the world of “Tastiness, Enjoyment, Health and Reassurance” and endeavor to always be there to brighten its customers daily lives

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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