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Shakeaway SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 12, 2024Read time:

Here is a detailed SWOT analysis of Shakeaway covering strengths, weaknesses, opportunities and threats.

Shakeaway Strengths

  1. World’s largest Milk Shake Bar company with outlets all over the world
  2. Every milk shake is made to order and with over 180 flavours and millions of possible combinations
  3. Stores located near all tourist attractions in UK
  4. Very innovative advertising strategies with funky on-road campaigns and celebrity associations. It also has an online store that sells goodies, vouchers and gift packs that increases popularity of the product by making it attractive and trendy.
  5. The company has also opened up stores abroad at a few locations

Above are the strengths in the SWOT Analysis of Shakeaway. The strengths of Shakeaway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shakeaway Weaknesses

  1. Limited geographic presence and also high substitute offerings available
  2. Price is high and many customers prefer bottled flavour milk

These were the weaknesses in the Shakeaway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shakeaway Opportunities

  1. Can expand into the emerging economies which do not have any such stores at present
  2. Can collaborate with corporates and open small dispensing outlets within the office campus.
  3. Can come up with less sweeter and healthier varieties to cater to the needs of the health conscious customers.

Above we covered the opportunities in Shakeaway SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shakeaway Threats

  1. With increasing health consciousness and increasing obesity and dental problems, the doctors recommend refraining from the extremely sweet gourmet available at Shakeaway.
  2. Global recession can hit its sale as it is more of a delicacy item and is highly priced
  3. There are many cheaper varieties of readymade milk shakes are being launched by the big beverage brands and people may turn towards these.

The threats in the SWOT Analysis of Shakeaway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Shakeaway SWOT analysis.

Read Similar SWOT analysis

About Shakeaway

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shakeaway Overview
Parent Company

SPN Acquisitions


Fast Food


Food & Beverages

Tagline/ Slogan

The world’s largest milkshake bar company; The original reinventions since 1999


Made to order shakes with a huge number of  flavours and add-ons

Shakeaway STP

Food loving people of middle and higher income group

Target Group

Higher income youth and professionals who love sweets


Customised fresh milkshakes


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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