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Kinley SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 14, 2024Read time:

Here is a detailed SWOT analysis of Kinley covering strengths, weaknesses, opportunities and threats.

Kinley Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Kinley. The strengths of Kinley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kinley Weaknesses

  1. No clear positioning- just like any other packaged drinking water

These were the weaknesses in the Kinley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kinley Opportunities

  1. Leverage successful brand Coca Cola
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Kinley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kinley Threats

  1. Threat from other drinks competitors
  2. Lot of People don’t spend on water or buy local brands

The threats in the SWOT Analysis of Kinley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kinley SWOT analysis.

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About Kinley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kinley Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Boond boond mein vishwaas


Made with reverse –osmosis along with the latest technology to ensure purity

Kinley STP

For all people seeking hygienic drinking water

Target Market

All age groups Lower, middle and upper class people


Water that is as pure as it is meant to be

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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