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Tata Coffee SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 19, 2023Read time:

Here is a detailed SWOT analysis of Tata Coffee covering strengths, weaknesses, opportunities and threats.

Tata Coffee Strengths

  1. Strong brand name and one of the largest integrated coffee plantation in the world
  2. Has brought about continuous improvement in harvesting and processing techniques by working with Starbucks
  3. Has diversified into timber business as well under brand name “Conswood”
  4. Strong backing by parent company
  5. Good distribution and availability
  6. Good visibility through print ads

Above are the strengths in the SWOT Analysis of Tata Coffee. The strengths of Tata Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tata Coffee Weaknesses

  1. Intense competition means limited market share
  2. Health conscious people avoid coffee as it Contains caffeine

These were the weaknesses in the Tata Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tata Coffee Opportunities

  1. Also, domestic consumption being very small, there lies a huge opportunity to expand the market with the help of intensive coffee promotion
  2. Opportunity in terms of diversification into other businesses

Above we covered the opportunities in Tata Coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tata Coffee Threats

  1. Cheap labour is one of the most critical cost factors in coffee production. Substantial increase in labour cost can erode competitiveness of Indian coffee in the international markets
  2. Coffee is one of the few agricultural crops in India which is subject to taxes
  3. Russia, the largest importer of coffee from India, is undergoing an economic crisis. As a result, it has suspended coffee imports

The threats in the SWOT Analysis of Tata Coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tata Coffee SWOT analysis.

Read Similar SWOT analysis

About Tata Coffee

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tata Coffee Overview
Parent Company

Tata Group


Food Processing


Food & Beverages

Tagline/ Slogan

Discover the refreshing world of Tata Coffee


Refreshing taste of coffee

Tata Coffee STP

People looking to have quality coffee

Target Market

All people in the upper and middle class


Experience the best refreshing coffee

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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