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  3. Gamesa Cookies SWOT Analysis

Gamesa Cookies SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 29, 2023Read time:

Here is a detailed SWOT analysis of Gamesa Cookies covering strengths, weaknesses, opportunities and threats.

Gamesa Cookies Strengths

  1. Available in large flavors and varieties
  2. Attractive packaging that has caught the imagination of consumers
  3. Bundled pricing option allows flexibility to consumers
  4. Good shelf space availability

Above are the strengths in the SWOT Analysis of Gamesa Cookies. The strengths of Gamesa Cookies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gamesa Cookies Weaknesses

  1. Lack of enough sales representatives in key account areas
  2. Increase in flavors does not imply increased shelf space and may lead to cannibalization

These were the weaknesses in the Gamesa Cookies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gamesa Cookies Opportunities

  1. Target Hispanics market in countries other than US
  2. Sales could be increased by bundling the product with other Mexican origin products
  3. Can leverage the homemade taste by aggressive promotions aimed at Mothers

Above we covered the opportunities in Gamesa Cookies SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gamesa Cookies Threats

  1. Sales decline in key areas in the US and increased penetration by competitors
  2. Introduction to developing markets may cause financial burden for creating awareness about the product category
  3. Poor trade channel partner’s response in low demand areas might impact trade relations adversely

The threats in the SWOT Analysis of Gamesa Cookies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Gamesa Cookies SWOT analysis.

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  • 2.

About Gamesa Cookies

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gamesa Cookies Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Authentic as Mom’s love


Just like homemade cookies

Gamesa Cookies STP

Hispanics,Cookies - Medium frequency buying category

Target Market

Kids, Middle Income group


Latin American style as good as homemade cookies

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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