Gamesa Cookies SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Gamesa Cookies covering strengths, weaknesses, opportunities and threats.

Gamesa Cookies Strengths

  1. Available in large flavors and varieties
  2. Attractive packaging that has caught the imagination of consumers
  3. Bundled pricing option allows flexibility to consumers
  4. Good shelf space availability

Above are the strengths in the SWOT Analysis of Gamesa Cookies. The strengths of Gamesa Cookies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gamesa Cookies Weaknesses

  1. Lack of enough sales representatives in key account areas
  2. Increase in flavors does not imply increased shelf space and may lead to cannibalization

These were the weaknesses in the Gamesa Cookies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gamesa Cookies Opportunities

  1. Target Hispanics market in countries other than US
  2. Sales could be increased by bundling the product with other Mexican origin products
  3. Can leverage the homemade taste by aggressive promotions aimed at Mothers

Above we covered the opportunities in Gamesa Cookies SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gamesa Cookies Threats

  1. Sales decline in key areas in the US and increased penetration by competitors
  2. Introduction to developing markets may cause financial burden for creating awareness about the product category
  3. Poor trade channel partner’s response in low demand areas might impact trade relations adversely

The threats in the SWOT Analysis of Gamesa Cookies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Gamesa Cookies SWOT analysis.

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About Gamesa Cookies

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gamesa Cookies Overview
Parent Company

Pepsi Co

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

Authentic as Mom’s love

USP

Just like homemade cookies

Gamesa Cookies STP
Segmentation

Hispanics,Cookies - Medium frequency buying category

Target Market

Kids, Middle Income group

Positioning

Latin American style as good as homemade cookies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Gamesa Cookies. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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