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Kissan Jam SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 23, 2023Read time:

Here is a detailed SWOT analysis of Kissan Jam covering strengths, weaknesses, opportunities and threats.

Kissan Jam Strengths

  1. Strong brand name
  2. Excellent advertising and visibility
  3. Good product distribution and availability
  4. Lots of flavors and varieties available

Above are the strengths in the SWOT Analysis of Kissan Jam. The strengths of Kissan Jam looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kissan Jam Weaknesses

  1. Food products have a limited shelf life

These were the weaknesses in the Kissan Jam SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kissan Jam Opportunities

  1. Tie-ups with corporates
  2. Cheaper packets for rural areas

Above we covered the opportunities in Kissan Jam SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kissan Jam Threats

  1. Health conscious people avoiding sweet
  2. Honey

The threats in the SWOT Analysis of Kissan Jam are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kissan Jam SWOT analysis.

About Kissan Jam

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kissan Jam Overview
Parent Company



Food Product


Food & Beverages

Tagline/ Slogan



Most popular jam brand

Kissan Jam STP

People wanting to have a sweet breakfast

Target Market

All people in the upper and middle class


Makes food interesting

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kissan Jam. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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