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Want Want China SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 22, 2023Read time:

Here is a detailed SWOT analysis of Want Want China covering strengths, weaknesses, opportunities and threats.

Want Want China Strengths

  1. Extensive nationwide sales and distribution network throughout the People’s Republic of China.
  2. “Want Want” brand was ranked top 10 in “2011 Taiwan Top 20
  3. Global Brands”
  4. Through consolidation of sales orders, the Group not only ensures
  5. quality of services provided but also greater operating leverage such as control in transportation costs
  6. The Group established around 50,000 various specialty display programs nationwide which resulted in increased sales volume on the back of superior retail merchandising
  7. Sales personnel divided into dedicated sales teams for rice crackers and snack foods, and dairy beverages
  8. It is the largest maker of rice cakes and flavored milk in China

Above are the strengths in the SWOT Analysis of Want Want China. The strengths of Want Want China looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Want Want China Weaknesses

  1. Increase in the costs of raw materials such as rice, palm oil, sugar and plastic packing materials coupled with the rising labour cost
  2. Limited global presence and band awareness compared to global leaders
  3. Intense competition among industry players

These were the weaknesses in the Want Want China SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Want Want China Opportunities

  1. Enhancement and improvement in distributing quality by setting certain standards for qualification verification, which will progressively improve their quality and thus consolidate the leading position of Want Want products in the market
  2. Deploy more resources in key points of sales and fully implement the SFA system, and at the same time customize our marketing activities according to the different characteristics of each point of sales, which will enable the effective display and showcase of a wide range of the Group’s specialty products at the points of sales
  3. Closelymonitor cost trends and deliver the best strategies to cope with market challenges

Above we covered the opportunities in Want Want China SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Want Want China Threats

  1. Weakening global economic growth and the worsening of the European sovereign debt crisis
  2. Foreign exchange risk arises from purchases from overseas and certain recognized assets and liabilities which are denominated in currencies other than the functional currency of the subsidiaries
  3. The Group’s activities expose it to a variety of financial risks: market risk (including fair value interest rate risk, cash flow interest rate
  4. risk and price risk), credit risk and liquidity risk

The threats in the SWOT Analysis of Want Want China are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Want Want China SWOT analysis.

About Want Want China

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Want Want China Overview
Parent Company

Want Want China Holdings Limited


Food Processing


Food & Beverages

Tagline/ Slogan

Rice Dragon of the World


Pioneer in registering the first Taiwanese trademark and now owns the most registered trademarks in China

Want Want China STP

Products: Rice Crackers, Dairy & Beverages, Snack Foods

Target Market

Households, chefs, restaurants


Promise to conscientiously deliver every Want Want product to every county, township and village so that every customer enjoys the

best of Want Want products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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