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McCormick and Co SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: September 28, 2023Read time:

Here is a detailed SWOT analysis of McCormick and Co covering strengths, weaknesses, opportunities and threats.

McCormick and Co Strengths

  1. From locations around the world, its consumer brands reach more than 110 countries and it has a strong leading position in its largest markets. McCormick is also a leading supplier of private label items
  2. Its extensive research and development resources have enabled to build strategic partnerships and deliver innovative products
  3. Leader in global sourcing and has years of experience with local growers that ensure high quality spices, herbs and other crops. These world-class standards extend to internal processing and throughout its global supply chain
  4. Has achieved consistent annual EPS growth, generated strong cash flow and delivered dividend increases for consecutive years
  5. Nearly 7500 employees form the workforce

Above are the strengths in the SWOT Analysis of McCormick and Co. The strengths of McCormick and Co looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

McCormick and Co Weaknesses

  1. Fluctuations in the cost and availability of raw and packaging materials
  2. Industrial business has a number of competitors
  3. Seasonal factors inherent in McCormick’s business

These were the weaknesses in the McCormick and Co SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

McCormick and Co Opportunities

  1. Geographic expansion in China and Southeast Asia
  2. Extending success in one market to other parts of the world
  3. Acquisitions to penetrate new markets and extend our portfolio in countries where we have a significant presence

Above we covered the opportunities in McCormick and Co SWOT Analysis. The opportunities for any brand can include prospects of future growth.

McCormick and Co Threats

  1. Damage to reputation or brand name, loss of brand relevance, increase in private label use by customers or consumers, or product quality or safety concerns could negatively impact McCormick
  2. Raw materials are agricultural products, thus are subject to fluctuations in market price and availability caused by weather, growing and harvesting conditions
  3. Subject in varying degrees to certain risks typically
  4. associated with a global business, such as local economic and
  5. market conditions, restrictions on investments, royalties,
  6. dividends and exchange rate fluctuations

The threats in the SWOT Analysis of McCormick and Co are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the McCormick and Co SWOT analysis.

About McCormick and Co

The table below gives the brand overview along with its target market, segmentation, positioning & USP

McCormick and Co Overview
Parent Company

McCormick & Company


Food Processing


Food & Beverages

Tagline/ Slogan

McCormick brings passion to flavor


People all around the world trust McCormick to enhance their enjoyment of life by helping them create memorable food experiences—in or outside the home

McCormick and Co STP

Product segments: Herb & Spices, Recipe Inspirations, Seasoning Mixes, Extracts & Food Colors, Grill Mates, Gourmet Collection


Target Market

Retail outlets, food manufacturers & food service businesses


Committed to making food taste great & its products help discover a new taste for creative cooking

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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