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Zaxby’s SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 05, 2023Read time:

Here is a detailed SWOT analysis of Zaxby’s covering strengths, weaknesses, opportunities and threats.

Zaxby’s Strengths

  1. One of the top 5 fast food restaurants specializing in a chicken menu
  2. Operates in more than 600 locations
  3. Restaurants are decorated as per themes belonging to the locality
  4. Strong Brand built since 1990
  5. One of the fastest growing fast casual restaurants
  6. Chicken wings of Zaxby’s are the customer favorite by far

Above are the strengths in the SWOT Analysis of Zaxby’s. The strengths of Zaxby’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Zaxby’s Weaknesses

  1. Lower market share as compared to competitors
  2. The brand is present only in US compared to global food chains

These were the weaknesses in the Zaxby’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Zaxby’s Opportunities

  1. Expansion into other regions of USA
  2. More products in the menu to differentiate itself from the competitors
  3. Talk about more than one item in commercials

Above we covered the opportunities in Zaxby’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Zaxby’s Threats

  1. Price war between Zaxby’s and its competitors
  2. Need for more variety in food among consumers
  3. Larger reach and scale of competitors

The threats in the SWOT Analysis of Zaxby’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Zaxby’s SWOT analysis.

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About Zaxby’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Zaxby’s Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Indescribably Good


Fried chicken that will give you the real Spanish experience

Zaxby’s STP

Fried Chicken

Target Market

Adults (18-45) of middle and higher income groups


Incredible chicken based food for its customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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