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Sofit Soya Milk SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 19, 2024Read time:

Here is a detailed SWOT analysis of Sofit Soya Milk covering strengths, weaknesses, opportunities and threats.

Sofit Soya Milk Strengths

  1. Advertising on health & wellness
  2. Power-packed nutritional beverage
  3. Good packaging and distribution
  4. Soya milk a new & exciting concept
  5. Strong network of the parent company means good availability

Above are the strengths in the SWOT Analysis of Sofit Soya Milk. The strengths of Sofit Soya Milk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sofit Soya Milk Weaknesses

  1. Many players in the market restrict market share and less recall
  2. Brand penetration is mostly in the cities

These were the weaknesses in the Sofit Soya Milk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sofit Soya Milk Opportunities

  1. Non-traditional marketing strategies
  2. More advertising

Above we covered the opportunities in Sofit Soya Milk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sofit Soya Milk Threats

  1. Already established milk products in India who can leverage on their distribution network
  2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing
  3. Milkmen still cater to a major portion of the market in India

The threats in the SWOT Analysis of Sofit Soya Milk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sofit Soya Milk SWOT analysis.

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About Sofit Soya Milk

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sofit Soya Milk Overview
Parent Company

Godrej Hershey Ltd




Food & Beverages

Tagline/ Slogan

Sofit is not milk, it is just as good


Provides the benefits of both Soya and Milk

Sofit Soya Milk STP

Soya Milk drink

Target Market

Kids and adults who want the benefits of milk with soya


Not exactly milk, but something which provides even more nutritional benefits

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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