Cadbury’s Gems SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Cadbury’s Gems covering strengths, weaknesses, opportunities and threats.

Cadbury’s Gems Strengths

  1. Attractive packaging for children
  2. Popular amongst kids
  3. Not many competitors have come up with similar products
  4. Different colors provide it with an added selling point amongst kids
  5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up
  6. Good distribution and availability of the product
  7. Strong brand name of the parent company adds value

Above are the strengths in the SWOT Analysis of Cadbury’s Gems. The strengths of Cadbury’s Gems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury’s Gems Weaknesses

  1. Being a popular brand it gets replicated by fake products
  2. Chocolates in smaller packages have eaten into its market share

These were the weaknesses in the Cadbury’s Gems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cadbury’s Gems Opportunities

  1. Use non-traditional means for promoting the product
  2. Come up with different shapes of packaging that shall make it even more popular amongst kids

Above we covered the opportunities in Cadbury’s Gems SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cadbury’s Gems Threats

  1. Competitors like Nestle can anytime come up with such a product
  2. Using colors always poses a threat of some competitor defaming it for not being healthy

The threats in the SWOT Analysis of Cadbury’s Gems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury’s Gems SWOT analysis.

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About Cadbury’s Gems

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury’s Gems Overview
Parent Company

Cadbury

Category

Confectionery

Sector

Food & Beverages

Tagline/ Slogan

Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Pasand

USP

The taste of chocolate in the size of a toffee

Cadbury’s Gems STP
Segmentation

Confectionery for everyone

Target Market

Kids and adults who like something which provides the taste of a chocolate in the size of a toffee, and that too in different colors

Positioning

A little button of chocolate covered with colorful candy shell with attractive packaging


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cadbury’s Gems. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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