Impala Platinum SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Impala Platinum covering strengths, weaknesses, opportunities and threats.

Impala Platinum Strengths

  1. Extensive reserves of Platinum group metals
  2. Developed international market
  3. Focus on its core product for branding
  4. Has a strong workforce of over 50,000 employees
  5. One of the most efficient and lowest cost primary platinum producers in the world

Above are the strengths in the SWOT Analysis of Impala Platinum. The strengths of Impala Platinum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Impala Platinum Weaknesses

  1. Weakened financial position due to presence in Zimbabwe
  2. Has a limited geographic reach and international tie-ups

These were the weaknesses in the Impala Platinum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Impala Platinum Opportunities

  1. Expansion to other African countries
  2. Explore markets for other associated metals produced as by products

Above we covered the opportunities in Impala Platinum SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Impala Platinum Threats

  1. Government regulations
  2. International competition
  3. Unfavorable economic conditions

The threats in the SWOT Analysis of Impala Platinum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Impala Platinum SWOT analysis.

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About Impala Platinum

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Impala Platinum Overview
Parent Company

Impala Platinum

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Distinctly Platinum

USP

Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.

Impala Platinum STP
Segmentation

Diversified mining

Target Market

Industries using Platinum, Palladium, Rhodium and Nickel as raw materials

Positioning

Supplies low cost Platinum Group Metals in a most efficient manner


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Impala Platinum. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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