1. SWOT Analysis
  2. IT & Technology
  3. Lockheed Martin SWOT Analysis

Lockheed Martin SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: May 24, 2024Read time:

Here is a detailed SWOT analysis of Lockheed Martin covering strengths, weaknesses, opportunities and threats.

Lockheed Martin Strengths

  1. Strong backing by the US government as 85% revenue comes from US government contacts
  2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies
  3. Operates in an oligopolistic environment
  4. Customer base is small but stable
  5. Its specialised product portfolio is ATC systems, Ballistic missiles
  6. Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft
  7. Over 100,000+ people are employed in the organization
  8. Has been recognized by several awards

Above are the strengths in the SWOT Analysis of Lockheed Martin. The strengths of Lockheed Martin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lockheed Martin Weaknesses

  1. High dependence on US government for revenue and projects

These were the weaknesses in the Lockheed Martin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lockheed Martin Opportunities

  1. Rising defence needs for countries from terrorists threats
  2. Modernisation of defence in all countries will continuously lead to increase in demand in future

Above we covered the opportunities in Lockheed Martin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Lockheed Martin

Lockheed Martin Threats

  1. Changes in global trade barriers
  2. Defence budget cuts will affect the company gravely
  3. Competition from other manufacturers
  4. Government regulating technology and security

The threats in the SWOT Analysis of Lockheed Martin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lockheed Martin SWOT analysis.

About Lockheed Martin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lockheed Martin Overview
Parent Company

Lockheed Martin


Advance technology systems


IT & Technology

Tagline/ Slogan

We’re engineering a better tomorrow; We never forget who we're working for


Research and development

Lockheed Martin STP

Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services

Target Market

US Government


Largest provider of IT services, systems integration, and training to the U.S. Government

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lockheed Martin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin