1. SWOT Analysis
  2. IT & Technology
  3. OMRON Corporation SWOT Analysis

OMRON Corporation SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: February 06, 2024Read time:

Here is a detailed SWOT analysis of OMRON Corporation covering strengths, weaknesses, opportunities and threats.

OMRON Corporation Strengths

  1. Strong employee base of about 36,000 people
  2. Strong R&D focus – total expenditure on R&D is a substantial amount which helps in innovation
  3. Strong and diverse product portfolio with many innovative products such as hand gesture recognition technology
  4. Balanced product portfolio and revenues – with markets distributed across product segments; this provides a shock-cushion as negative impacts in one segment will not affect revenues
  5. Robust market share – the company is a leading player with a consistent share
  6. It has developed medical equipment, ATM machines, oilfield and marine equipment etc

Above are the strengths in the SWOT Analysis of OMRON Corporation. The strengths of OMRON Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

OMRON Corporation Weaknesses

  1. Strong dependence on Asian market, especially Japan and China, for revenue
  2. Weakening financial position and declining margins is a concern
  3. High concentration of production units in Japan and Asia in comparison with elsewhere in the world – means high distribution cost and risks of being affected by local market trends

These were the weaknesses in the OMRON Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

OMRON Corporation Opportunities

  1. Strong outlook for global control systems market
  2. Accelerated growth in global electronic components market
  3. Global electronic components market has wide range of products under it which could be explored
  4. Tie-ups and acquisition of smaller enterprises to boost operations

Above we covered the opportunities in OMRON Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

OMRON Corporation Threats

  1. The company faces strong competition especially in the pricing and customer service domains
  2. The company has many overseas affiliates and currency fluctuations will greatly impact the functioning of the business
  3. Need for compliance to various environmental laws and regulations

The threats in the SWOT Analysis of OMRON Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the OMRON Corporation SWOT analysis.

About OMRON Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

OMRON Corporation Overview
Parent Company

OMRON Corporation




IT & Technology

Tagline/ Slogan

Sensing tomorrow


Automation solutions for a changing world

OMRON Corporation STP

Industrial automation, electronic components, automotive sector, social systems, healthcare

Target Group

Industrial sector, electronics makers


One that keeps pace with change

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to OMRON Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin