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  3. Appliances Online SWOT Analysis

Appliances Online SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Appliances Online covering strengths, weaknesses, opportunities and threats.

Appliances Online Strengths

  1. Best customer service experience
  2. Hassle free and customer friendly
  3. Free Delivery for metros, suburbs
  4. Best available prices and online payment facilities availables
  5. Good communication and delivery arrangements
  6. Free delivery across locations, good customer support

Above are the strengths in the SWOT Analysis of Appliances Online. The strengths of Appliances Online looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Appliances Online Weaknesses

  1. The brand is limited to a few locations as compared to global players
  2. Low geographic presence means limited market share and revenues

These were the weaknesses in the Appliances Online SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Appliances Online Opportunities

  1. Investment in technology to fine tune delivery systems
  2. Acquiring few other online stores to leverage on synergies
  3. Expanding into newer

Above we covered the opportunities in Appliances Online SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Appliances Online Threats

  1. Low entry barriers
  2. Easily replicable business model
  3. Increasing competition and higher costs of operations

The threats in the SWOT Analysis of Appliances Online are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Appliances Online SWOT analysis.

About Appliances Online

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Appliances Online Overview
Parent Company

Appliances Online


White goods and home appliances


Lifestyle and Retail

Tagline/ Slogan

You Order, We deliver


Legendary service

Appliances Online STP

Online retail

Target Market

Urban working class professionals


Australia's most awesome appliance retailer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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