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Madura Fashion & Lifestyle SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 08, 2023Read time:

Here is a detailed SWOT analysis of Madura Fashion & Lifestyle covering strengths, weaknesses, opportunities and threats.

Madura Fashion & Lifestyle Strengths

  1. Varieties of popular brands are available
  2. Caters to all types of clothing
  3. Premium fashion and international fashion is also available
  4. The brand is a winner of various prestigious awards throughout years
  5. A good Brand Equity by Madura Garments is major Strength
  6. More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets

Above are the strengths in the SWOT Analysis of Madura Fashion & Lifestyle. The strengths of Madura Fashion & Lifestyle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Madura Fashion & Lifestyle Weaknesses

  1. Global penetration is limited as compared to international leading brands
  2. Sub Brands are similar thus they might not know the difference in each brand’s product offering

These were the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Madura Fashion & Lifestyle Opportunities

  1. High growth in the industry as well as spending income increasing
  2. International fashion styles accepted globally
  3. Tie-up and association with global brands for better global reach

Above we covered the opportunities in Madura Fashion & Lifestyle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Madura Fashion & Lifestyle Threats

  1. Internal competition among brands is a serious threat
  2. External competition and price wars decrease the switching cost for a customer
  3. Fashion evolving everyday is a major threat

The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Madura Fashion & Lifestyle SWOT analysis.

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About Madura Fashion & Lifestyle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Madura Fashion & Lifestyle Overview
Parent company

Aditya Birla group


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Get out of the box; Dont wear uniforms to work


Well known and trusted brand since decades

Madura Fashion & Lifestyle STP

People looking for style, attitude, luxury and comfort

Target group

Age group 20-50 belonging to upper class and middle class


Madura Fashion and Lifestyle position themselves as a name that is synonymous with panache and modernity

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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