Sabyasachi SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Sabyasachi covering strengths, weaknesses, opportunities and threats.

Sabyasachi Strengths

  1. The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
  2. The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
  3. The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
  4. The vibrant colors of the season displayed in its collections are a highlight.

Above are the strengths in the SWOT Analysis of Sabyasachi. The strengths of Sabyasachi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sabyasachi Weaknesses

  1. The brand has not been able to break out of its bridal wear mould.
  2. The brand is not present in all major cities in India which reduces brand visibility.

These were the weaknesses in the Sabyasachi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sabyasachi Opportunities

  1. The brand can start online selling which has emerged as an effective medium for sale in recent times.
  2. The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
  3. The brand can diversify into other line like fusion-wear which would be great boost to it.

Above we covered the opportunities in Sabyasachi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sabyasachi Threats

  1. The foray of various designers in the Indian wear segment has increased competition
  2. The brand is facing threat from designer western wear which is gaining prominence.

The threats in the SWOT Analysis of Sabyasachi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Sabyasachi SWOT analysis.

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About Sabyasachi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sabyasachi Overview
Parent Company

Sabyasachi Mukherjee

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Sabyasachi

USP

Designer ethnic Indian wear

Sabyasachi STP
Segmentation

Women preferring Indian designer dresses

Target Market

Urban upper class women

Positioning

Premium Indian designer wear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sabyasachi. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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