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Nirvana Jewellery SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 01, 2024Read time:

Here is a detailed SWOT analysis of Nirvana Jewellery covering strengths, weaknesses, opportunities and threats.

Nirvana Jewellery Strengths

  1. One of the India’s largest exporter, present in 120 lifestyle
  2. Outlets
  3. Using brand ambassadors to endorse, is a great appeal and to connect to customers
  4. They use nickel free and Cadmium free alloys for precautions from health hazards.
  5. Gives life time warranty to jewellery
  6. Has its presence in over 25 Indian cities

Above are the strengths in the SWOT Analysis of Nirvana Jewellery. The strengths of Nirvana Jewellery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nirvana Jewellery Weaknesses

  1. Less brand distinction and outlets in Indian market.
  2. Limited global penetration as compared to some of the international diamond brands

These were the weaknesses in the Nirvana Jewellery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nirvana Jewellery Opportunities

  1. Spread of jewellery stores in Tier II and III cities
  2. Advertisementscan be used as a platform to increase its brand value
  3. Exports have a greatscope and dollar going up so more profits in coming years

Above we covered the opportunities in Nirvana Jewellery SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nirvana Jewellery Threats

  1. Competition from branded companies
  2. Economic fluctuations mean less spending from customers
  3. Aggressive advertising from competitors and unorganized sector

The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nirvana Jewellery SWOT analysis.

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About Nirvana Jewellery

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nirvana Jewellery Overview
Parent Company

Nirvana Jewellery


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Stunning design, Beautiful you


Beautiful designs, Vivacious and contemporary

Nirvana Jewellery STP

Woman who wear jewellery as a trend or are fashion conscious

Target Market

Upper-middle and upper class women


Quality, trust and lifetime warranty

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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