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Gili Jewellery SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 29, 2023Read time:

Here is a detailed SWOT analysis of Gili Jewellery covering strengths, weaknesses, opportunities and threats.

Gili Jewellery Strengths

  1. One of the trusted brand all over India, since its under the umbrella of Gitanjali
  2. Finest designs and quality assurance and aiming to reach out for all age group of woman
  3. They were the first to start giving the “the certificate of authentication” to the consumers
  4. It was the first to start retailing from the departmental stores
  5. Available across various Indian cities through multi-brand retail stores as well
  6. Good branding and advertising through TVCs and print ads

Above are the strengths in the SWOT Analysis of Gili Jewellery. The strengths of Gili Jewellery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gili Jewellery Weaknesses

  1. Stiff competition from other domestic brands means high brand switching
  2. International penetration is low as compared to big brands in the industry

These were the weaknesses in the Gili Jewellery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gili Jewellery Opportunities

  1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand
  2. Again new continents can be tapped like Europe, Americas etc
  3. High purchasing power of the people

Above we covered the opportunities in Gili Jewellery SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gili Jewellery Threats

  1. Gold prices are rising
  2. Dollar –Rupee issue, since measurably we imports the diamonds

The threats in the SWOT Analysis of Gili Jewellery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Gili Jewellery SWOT analysis.

About Gili Jewellery

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gili Jewellery Overview
Parent Company



Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

Beautifully you!


Comfortable and classy looks

Gili Jewellery STP

Woman who wears diamonds everyday for style and love of jewellery

Target Market

Upper middle and upper class women


Blend of Indian and western nuances

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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