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  3. Mikimoto SWOT Analysis

Mikimoto SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 23, 2024Read time:

Here is a detailed SWOT analysis of Mikimoto covering strengths, weaknesses, opportunities and threats.

Mikimoto Strengths

  1. Mikimoto is the producer of finest quality of pearls
  2. Century old business of creating such refined pearls and such innovative designs
  3. Mikimoto, the creator of real pearls have won many accolades, which were bestowed on him
  4. Gives an outstanding customer experience to create true brand value and a competitive advantage
  5. Each piece is having supreme dedication, passion and elegant design

Above are the strengths in the SWOT Analysis of Mikimoto. The strengths of Mikimoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mikimoto Weaknesses

  1. Despite high product quality, the brand is losing out on brand recall and availability
  2. Limited global reach and needs to use the franchising model and retail model

These were the weaknesses in the Mikimoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mikimoto Opportunities

  1. Can go into accessories like purses, watches and etc
  2. Brand recall can be increasing by creating a buzz by creating ads
  3. Tie-up with fashion brands and events

Above we covered the opportunities in Mikimoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mikimoto Threats

  1. Raw materials prices are increasing
  2. Pearls are used by some specific age group, not so popular in youngsters.
  3. Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.

The threats in the SWOT Analysis of Mikimoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mikimoto SWOT analysis.

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About Mikimoto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mikimoto Overview
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Imagine the gift of lifetime


Timeless elegance and sophisticated modern design

Mikimoto STP

Woman interested in buying diamonds and pearls jewellery

Target Market

Urban women from upper class


Unique ,luxurious and well worth seeking out

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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