1. SWOT Analysis
  2. Lifestyle and Retail
  3. Movado SWOT Analysis

Movado SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 25, 2023Read time:

Here is a detailed SWOT analysis of Movado covering strengths, weaknesses, opportunities and threats.

Movado Strengths

  1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented
  2. The company has been included in the Forbes list of Americas best 200 companies
  3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection
  4. The Movado group has partnered with multiple brands for licensing giving them the strength of wide network of retailers and distributors

Above are the strengths in the SWOT Analysis of Movado. The strengths of Movado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Movado Weaknesses

  1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand recall
  2. The brand has to yet establish itself in the emerging

These were the weaknesses in the Movado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Movado Opportunities

  1. The brand can widen its network to high growth luxury markets in developing economies
  2. Additional promotional and differentiation strategies can help the brand find its niche in the image conscious luxury segment

Above we covered the opportunities in Movado SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Movado Threats

  1. Its competitors have higher brand recall and brand association than the brand itself
  2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative marketing strategies

The threats in the SWOT Analysis of Movado are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Movado SWOT analysis.

Read Similar SWOT analysis

About Movado

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Movado Overview
Parent Company

Movado Group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Modern Ahead of its time


Classic design watches that simple and timeless

Movado STP

Premium watches segment

Target Market

Mid to High Income women


Artistic watches that are timeless

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Movado. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin