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A.Lange & Sohne SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 27, 2024Read time:

Here is a detailed SWOT analysis of A.Lange & Sohne covering strengths, weaknesses, opportunities and threats.

A.Lange & Sohne Strengths

  1. The watches of the brand are known to be one of the most accurate watches in the world
  2. The engravings on the watch are special and hand-made adding to the exclusivity of the brand
  3. Thecompany has won more than 140 international awards in fine watchmaking
  4. German watchmaking is well-respected around the world
  5. The brand has presence and points-of-sale in more than 50 countries around the world

Above are the strengths in the SWOT Analysis of A.Lange & Sohne. The strengths of A.Lange & Sohne looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A.Lange & Sohne Weaknesses

  1. Top-of-the-mind-recall for the watch is low as compared to its competitors
  2. The promotions, advertising and marketing of the brand have beenless compared to leading luxury brands

These were the weaknesses in the A.Lange & Sohne SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

A.Lange & Sohne Opportunities

  1. An exclusive women’s range of watches can open opportunities for extending the TG
  2. Expanding the markets to developing economies which have witnessed high growth in luxury segment

Above we covered the opportunities in A.Lange & Sohne SWOT Analysis. The opportunities for any brand can include prospects of future growth.

A.Lange & Sohne Threats

  1. High recall competitive brands that have aggressive marketing and promotional strategies
  2. Growing cost competition, even in the luxury segment

The threats in the SWOT Analysis of A.Lange & Sohne are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the A.Lange & Sohne SWOT analysis.

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About A.Lange & Sohne

The table below gives the brand overview along with its target market, segmentation, positioning & USP

A.Lange & Sohne Overview
Parent Company

Lange Uhren GmbH , a subsidiary of Richemont SA


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Tradition neuester Stand / State of the art tradition


High quality fine design timepieces

A.Lange & Sohne STP

Luxury Segment watches

Target Market

High Income men and women


Mechanical watches of the future with the ideals of the past

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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