1. SWOT Analysis
  2. Lifestyle and Retail
  3. O Neill SWOT Analysis

O Neill SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 25, 2023Read time:

Here is a detailed SWOT analysis of O Neill covering strengths, weaknesses, opportunities and threats.

O Neill Strengths

  1. The brand has a legacy of half a century and is attributed to be the pioneers of the modern wet-suits which create a special place for the brand in this segment with it having a 60% share in surf-wear in the world.
  2. The brand is present across the world through MBO’s with leading retailers with every retailer stocking up a particular category for the brand.
  3. The brand’s Sea Odyssey program to educate youth about the maritime environment has been a great success.
  4. The brand has diversified into various other clothing lines like casual wear thereby extending brand portfolio.
  5. The brand is the biggest sponsor of sports events like Big Mountain Pro, World-Cup of Surfing.

Above are the strengths in the SWOT Analysis of O Neill. The strengths of O Neill looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

O Neill Weaknesses

  1. The brand has not been able to make a great impact on overseas markets and is primarily big only in the American markets.
  2. The brand does not have flagship stores or an online store which limits the long-time prospects

These were the weaknesses in the O Neill SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

O Neill Opportunities

  1. The brand can start an online store selling select merchandise online.
  2. The brand can foray into overseas markets with exclusive stores which improves brand visibility.
  3. The brand can start Sea programs like Odyssey in emerging markets.
  4. The brand can outsource its production units in order to maintain the economies of scale in the long-run.

Above we covered the opportunities in O Neill SWOT Analysis. The opportunities for any brand can include prospects of future growth.

O Neill Threats

  1. The brand faces the largest threat of environmental regulations which is a threat.
  2. The brand also faces the dilemma of currency fluctuations across the world which can cause serious scale issues.
  3. The recent slowdown in global markets can affect the sales in a big way.

The threats in the SWOT Analysis of O Neill are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the O Neill SWOT analysis.

Read Similar SWOT analysis

About O Neill

The table below gives the brand overview along with its target market, segmentation, positioning & USP

O Neill Overview
Parent Company

O’Neill Inc.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Cross the Line between Sanity and Madness


Complete water-sportswear brand

O Neill STP

Water sportswear brand

Target Market

Urban upper middle class men and women


Exclusive water-sportswear

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to O Neill. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin