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Fubu SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: March 27, 2023Reading time:

Here is a detailed SWOT analysis of Fubu covering strengths, weaknesses, opportunities and threats.

Fubu Strengths

  1. The brand is high on street fashion and is very accessible making it a very desirable brand.
  2. The brand has diversified into various other product lines like shoes and accessories which have extended its offering.
  3. The brand is famous with many sports like basketball and street games and board games.
  4. The brand has successfully forayed in music with the release of FUBU collection which has songs from eminent music rappers.

Above are the strengths in the SWOT Analysis of Fubu. The strengths of Fubu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fubu Weaknesses

  1. The brand has limited itself to the Afro-American community only in US
  2. The brand doesn’t have a great number of deep pockets of market in USA.

These were the weaknesses in the Fubu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fubu Opportunities

  1. The brand can go well into new product development to extend its offerings.
  2. The brand can reach out reach out to emerging markets like Africa as the brand offering is crafted for a similar community.
  3. The brand can start a wide distribution network in overseas markets

Above we covered the opportunities in Fubu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fubu Threats

  1. The brand threat of saturation as the product has certain amount of uniformity.
  2. The brand faces the problem of new entrants in the same segment who are also making products for the street culture.

The threats in the SWOT Analysis of Fubu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fubu SWOT analysis.

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About Fubu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fubu Overview
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The collection


Brand with the urban hip-hop culture.

Fubu STP

Trendy and fashionable lifestyle apparel and accessories

Target Market

Urban middle class men women and kids


The true American brand with the hip-hop culture.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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