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E-mart SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: March 12, 2023Reading time:

Here is a detailed SWOT analysis of E-mart covering strengths, weaknesses, opportunities and threats.

E-mart Strengths

  1. Consistent performance in sales and good market position
  2. First Korean retailer to advance into China with the aim to become one of top leading global retailers
  3. Customer engagement programes are there
  4. Has nearly 40 outlets in China

Above are the strengths in the SWOT Analysis of E-mart. The strengths of E-mart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

E-mart Weaknesses

  1. Low customer base compared to market leaders
  2. Low presence in western countries

These were the weaknesses in the E-mart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

E-mart Opportunities

  1. Tapping the international market specially emerging economies
  2. Acquisition of smaller retail chains
  3. More visibility through advertising and customer focused services

Above we covered the opportunities in E-mart SWOT Analysis. The opportunities for any brand can include prospects of future growth.

E-mart Threats

  1. Private label are coming into competition
  2. High competition from Chinese manufactureres

The threats in the SWOT Analysis of E-mart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the E-mart SWOT analysis.

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About E-mart

The table below gives the brand overview along with its target market, segmentation, positioning & USP

E-mart Overview
Parent Company



Discount Stores


Lifestyle and Retail

Tagline/ Slogan

Your ideal choice is here


One of the largest retailer in South Korea

E-mart STP

Individuals seeking daily needs goods

Target Market

Middle class and upper middle class individuals


Retail leadership in the discount store market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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